Tuesday, August 23, 2011

Marketting students of the University of Ghana investigate the words, "Opening Soon."

It has been reported that recently registered level 400 Marketing students of the University of Ghana have presented a proposal to do a thesis on the use of the catchy line "Opening Soon" by new shop owners.
Observations by the students revealed that most often than not, shop owners even when their shops are two months before done or being restocked get banners with the writing "Opening Soon" boldly written on them. Some not so rich shop owners write with chalk or charcoal on the shop walls the above mentioned words. The rich ones go to the extent of getting it imprinted in the dailies, on popular web pages and also inferior quality t-shirts that have a life-span of three months before they show their true colors as rags which they were in actual sense.
The students defended the need to carry out this research because, according to them no matter the means of displaying the above mentioned words, they still made a lot of sales during the initial opening of the shops. They make lots of sales and even get loyal customers in that phase of the opening of the shops.
"We therefore want to know what impact the words Opening Soon have on the general public and if it should be legal allowing shop owners use those words. This research would let us know what it is about the words and some other thing that come in when opening shops"
The supervising lecturers are however shocked at the students for proposing to carry out such research work. it is believed that some of them have shops with the above mentioned words displayed boldly on them.
Doctor Ophelia, a lecturer at the university, who has no shop to boast of added that,"It is a brilliant idea but there is one boy who won my heart on the need to carry out this research, he claimed that with use of the words Opening and Soon for all shops be it pharmaceutical, provision shops, school, church or whatever venture it is, people got attracted to the shops. It got me scared since this could be another form of "sakawa". I will personally fund this project since Ghanaians really need to be in the know of this act."

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